I've decided to start a new series to celebrate some of those men and women out there that are doing things with their notoriety to help advance environmental issues and awareness.
Like it or not, celebrities wield a tremendous amount of influence over the public and, in some cases, are doing a lot of good. But don't worry, along the way I'll highlight some folks with a little less celebrity, because they are, none-the-less, important in getting the message across.
This week's target, I mean, Eco Hottie, is Matt Damon.
Who: Matt Damon
What: Actor, Academy Award Winner (Best Screenplay)
Why: In addition to supporting ONE, a campaign fighting AIDS and poverty in Third World countries and being a founding member of Not On Our Watch, an organization that focuses global attention and resources to stop and prevent mass atrocities such as in Darfur, Matt is also the founder of H2O Africa Foundation, the charitable arm of the Running the Sahara expedition focusing on creating widespread public awareness of the water crisis in Africa and gathering support for clean water programs in critical areas. This is a project I wholeheartedly support.
Oh yeah, and if that weren't enough, he is a board member of GreenDimes, an organization that attempts to halt the tons of junk mail delivered to American homes each day.
Quotable: Matt sums up his charitable endeavors by saying, "You get a certain amount of celebrity capital and you can choose to spend it however you want. You can sell shampoo or try and enrich yourself. You can do a lot of things, but this is a great way to spend that capital."
So, next time you see Matt, know that he's not just a pretty face - there's a brain and a lot of heart working in there, too.
If you would like to nominate someone as an Eco Hottie, email me.