There have been a number of new green media announcements and launches this week. Discovery's new TV channel Planet Green launched yesterday and the Huffington Post announced that it will be working in concert with Treehugger and Planet Green on HuffPost Green.
The article in the New York Times earlier this week announcing Planet Green's channel launch gave me a hearty chuckle. No, actually, it pissed me off a bit. I even ground some crackers.
I appreciate that there is a channel completely dedicated to green issues and I have up until now been a reader of the Planet Green website, but I'm afeared that the content will be pandering to advertisers and to consumers who still want to buy, buy, buy! But, now they have a reason to - it's for the environment.
Some shows sound moderately promising. According to the article, Planet Green's new programs will show every shade of green, from "G Word", a daily series hosted by two news correspondents, to "Wrecklamation", billed as "recycling on steroids". But the rest of it sounds somewhat disturbing.
Featuring such greeny celebrities as Tommy Lee (huh?) and environmental advertisers like GM (what?), Planet Green is really stepping it up.
Another case in point: Planet Green was at the Indy 500 last month handing out T-shirts and beach balls to consumers who exemplified green living. Were those t-shirts organic or hemp? How 'bout those cheapo promotional beach balls? Hecho en China?
What? You didn't know that the Indy 500 was going green this year? I'm sorry, but there is absolutely nothing green about burning gallons of petroleum racing around in a circle. I'll even go so far as to throw in the fact that those who support these races aren't exactly "exemplifying green living".
Oh, by the way, GM (maker of the environmentally-friendly Hummer) is the "exclusive automobile sponsor" of the channel. As part of the deal, GM vehicles will be integrated into some programs, and Discovery will produce short-form videos about the company.
Now, I hope I am wrong. Really, selling green to the masses takes a certain touch. But, at the very least, I'll have something new to make fun of. After all, anything that's a "lifestyle and entertainment channel that's designed to activate people in the green space" has got to be great.
What's next? A green porn channel? The Ploughboy Channel, "designed to lubricate penises in the urban homesteading space" could be a real winner. I bet that their new show, the "G Spot" will be my favorite. Just, please, no Tommy Lee.