In the course of discussing it on Facebook, I was turned on to The Brown Dress Project and from there I found about The Uniform Project. Essentially, both projects involved different women who wore the same dress for a year. In the first one (the brown dress) the woman wore the same dress every day and, in the case of the second one (the uniform), the writer wore the same black dress - except she had 7 copies of it made.
The point for both projects really had to do with how we, as a society, are always in search of the new and.... look, shiny! We get rid of things long before they are worn out and, when it comes to clothes and the never-ending quest for the latest fashions, it's even more of a problem.
As stated by Alex, the brown dress woman:
I challenged myself to reject the economic system that pushes over-consumption, and the bill of goods that has been sold, especially to women, about what makes a person good, attractive and interesting. Clothes are a big part of this image, and the expectation in time, effort, and financial investment is immense.The Uniform Project had more to do with sustainable fashion and Sheena (the founder of the project) used a lot of different accessories to spice up the dress. The other items she wore were vintage, handmade, reused, or donated pieces. She's got a pattern up on her site for making the dress and a longer-term project (you can buy a couple different styles with proceeds donated to charity) to encourage others to try it out.
I suspect that most of the readers of this blog aren't exactly clotheshorses and are less apt to follow the latest fashions than the next person. But, that said, would you be willing to wear the exact same dress every day for a month or wear a little black dress (or outfit) as a uniform for a month? And, yes, you may be smelling a challenge coming on...
Illustration by Lena Corwin